SANTA CLARA, Calif. – Nov. 18, 2008 - Macy’s Parade & Entertainment Group is gearing up for next week’s Thanksgiving Day Parade in New York City using FileMaker Pro 9, the best-selling easy-to-use database software for Mac and Windows (http://www.filemaker.com/solutions/customers/#macys).  This year marks the first year that FileMaker Pro 9 will be used by the Macy’s Parade & Entertainment Group to manage the myriad of information on the people, including the thousands of volunteers, and logistics required to ensure the smooth flow of all the magnificent helium balloons, floats, singers, dancers, performers and celebrities along the streets of New York City into Herald Square.

“With more than 5,000 people participating in this year’s parade, our new FileMaker Pro 9 databases will bring together all the required functions for the parade into one manageable, networked solution,” said Robin Hall, senior vice president, Macy’s Parade & Entertainment Group.

Macy’s Parade & Entertainment Group, including its fabled Parade Studio in Hoboken, N.J., will take advantage of a networked FileMaker Pro solution for a variety of tasks, including costume inventory and assignment, float and balloon inventory and location, and volunteer history and assignment.

Before FileMaker Pro was deployed, the database for the parade was originally built in Microsoft Access and its operation required programming knowledge beyond the basic consumer level. This caused delays and resulted in the need to export all work from Microsoft Access queries into Microsoft Excel documents to find specific information in a user-friendly manner.

“With our new FileMaker database system, time-consuming tasks such as assigning volunteers parade responsibilities have been reduced from about 10 days to just one or two days, and more important, we can better meet the needs and specifications of each individual, group and staff member,” said Hall.

Future expansion of the Macy’s Parade database will involve Web-published content, including online registration for volunteer participation in the parade.

About FileMaker, Inc.
FileMaker, Inc. develops award-winning database software. Its products include the legendary FileMaker Pro product line for Windows, Mac and the Web, and the new Bento personal database for Mac. FileMaker Pro won 49 awards, more than its next eight competitors combined, from 2003-2008 in the U.S., and a total of 130 awards worldwide during this time. Millions of customers, from individuals to large organizations, rely on FileMaker, Inc. software to manage, analyze and share information. FileMaker, Inc. is a subsidiary of Apple Inc.